SHANGHAI – as source revealled that, IKEA China(宜家家居) has appointed WPP’s Wunderman(伟门) Shanghai office for its digital account, following a pitch.

When called to Wunderman, the representative declined to comment that.

As source told, the account will majorly focus on CRM initiatives. Saatchi & Saatchi is the ATL creative agency while MEC China handles the media planning & buying.

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