Regional — The Integer Group announced today that it will open offices in a number of key markets across Asia Pacific to serve both its existing network client base and to capitalize on the growing demand for its global shopper marketing capability.

Dedicated agencies in Sydney, Singapore and Mumbai will complement the existing Integer Group agency in Shanghai and the dedicated shopper team established some time ago in TBWA\Hakuhodo in Tokyo, bringing together a network of five Asia Pacific offices and close to 100 dedicated staff.

The Integer Group in Asia Pacific will launch with a number of local clients across the network including Insurance Australia Group, Procter & Gamble, Pacific Brands, GlaxoSmithKline, MARS and Michelin.

The new Integer Asia Pacific network is led by Dan Paris(pictured), who takes up the new position of Regional Managing Director of The Integer Group Asia Pacific. This regional appointment is a promotion from Paris’ current role as Managing Director of TBWA\Group Singapore – a role he has been in since 2006. The Singapore office will serve as a hub for The Integer Group offering across Southeast Asia.

“There is no question that over the last few years there has been tremendous shift in the way that clients are looking at their spending, particularly in media,” said Dan Paris. “At the same time Shopper Marketing has evolved into the powerful new philosophy for clients, to not only tap in to a whole new arena of insight this discipline presents, but also to place a fundamental consumer role across all their main spending. It is fast becoming the future methodology for consumer engagement and I am delighted to be leading this space to forge the growth of this discipline for our network and clients,” he said.

The Integer Group (www.integer.com) was established in the US in 1993 and is already one of the world’s largest promotional, retail, and shopper marketing agencies, and is developing as a key pillar of the TBWA\Group offering. With 15 global offices now established, the three new agencies in Australia, Singapore and India will be joining an international network across Europe, Asia, Africa, North and South America, and the Middle East. Some leading clients include: MillerCoors, Procter & Gamble, Pernod Ricard, Kelloggs, Kraft, 7-Eleven, Mars, Michelin, and Nissan.

Jeremy Pagden, worldwide chairman of The Integer Group added, “The opening of our new Integer offices across Asia Pacific is not only exciting on an individual market basis but will also help service the global needs of our existing clients and continue our international growth. With the launch of three new offices in this region, The Integer Group now has coverage in most global marketing centres and is fast becoming a global network in its own right.”

Keith Smith, President of TBWA Group International commented, “Since The Integer Group became part of the TBWA Group in 2006 we have seen tremendous appetite from all our key clients for the smart, upstream, strategic shopper thinking that The Integer Group brings to our network. Asia is on the threshold of leading the way globally in innovative marketing solutions and I am delighted that we are assembling such a tremendous team to build this network from the ground up.”

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