BEIJING — Weber Shandwick(万博宣伟) , one of the world’s leading global public relations firms, has recently strengthened its consumer marketing team in China with two new appointments.

Alice Lee(李静江) has joined the firm as account director and Zoe Wu(吴庠仪) as account manager. Both will report to Vivian Liu, vice president of the Consumer Marketing practice in Beijing.

“A big part of Weber Shandwick’s success in China is because of its impressive team of talented individuals,” said Liu. “Alice and Zoe both have exceptional credentials and will provide exciting new

energy to our consumer marketing practice.We’re very happy to have them on board.”

Lee has 10 years of experience in PR and marketing, with a significant record of delivering successful work for luxury brands and clients such as Gucci, Louis Vuitton, Aston Martin and Apple Computers. Wu comes to Weber Shandwick after eight years in consumer PR. She has created impactful strategies for clients such as Cartier, Bombay Sapphire, Novo Nordisk, and Moschino, and was most recently marketing communications manager at Chinese cosmetics brand Lafaso.

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