Shanghai- Online TV service provider PPS Net TV recently had appointed Ideata advertising(异言堂) for its creative business, which aim at enhancing its branding.

The agency will develope branding strategy and creative production for; and as said, new TV Campaign will roll out soon. MEC China had been appointed as media AOR, will implement media planning and buying.

Ideata is a Taiwan-based maketing agency, under Ideata Group, combined Ideata and TRIO digital. Ideata advertising operated its Shanghai office in 2007.

Founded in 2006, PPS provides a range of services and products which includes video encyclopedia, video search, online video and community.

By: admin


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