Interone China launched its latest innovative advertising campaign for BOSCH Home Appliances.

With a focus on promoting the Outdoor Professional Washer-Dryer, the initiative uses a mixture of animation and humor to successfully drive awareness of the frst product capable of washing and drying waterproof Gore-Tex clothing in the China Mainland Market.

Interone China won the account near the end of 2009 and quickly got to work, launching a number of TVCs, print campaigns and BTL support for BOSCH washing machines, dryers and refrigerators throughout 2010. Based on the strength of the work, at the beginning of 2011, Interone was awarded digital duties on all BOSCH Home Appliance products.

The current Outdoor Professional Washer-Dryer campaign features original animated characters, humorously making a mess in the evil world of “Outdoor.”

Supported with TV, print, an online special and below-the-line support, the campaign highlights just how “dangerous” our everyday land of dirt, rain and mud can be, as well as a need for this advanced BOSCH product.

The TVC is currently on air on CCTV6, as well as offce building LCDs. The print work can be found in Rali Home Decoration, 1626 and Outdoor Magazine.

The billboards and bus shelters can be found on streets throughout Mainland China.

Client: BOSCH Home Appliances Mainland China

Agency: Interone China

Media: TV, Print, Digital and BTL

Account Director: Catherine Zhu

Executive Creative Director: Georg Warga

Creative Director: Kathrin Guethoff

Copywriters: Kane Kwan, Michael Chen

By: admin


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