Beijing- as source said, Coca-Cola China recently has called for a pitch for its TV media planning and buying duties.

Till now, It's believed that 5 media firms will be invited-Incumbent Starcom, GroupM, Aegis and another two undisclosed agencies.

Some source said, Coca-Cola has encountered somewhat dropping on its carbonated soft drinks.

In 2003 November, Coca-Cola China moved its USD30 mIn media account to Starcom MediaVest Group from Zenith.

Leo Burnett, BBH are Coca-Cola's main creative agency in mainland. It's still unclear whether the creative business will affect.

By: admin

  • […] pitch which initailly kicked off in June, had invited 5 media firms but cut off to three in the final presentation held in […]

    Coca-Cola China Retains Starcom For Media | 麦迪逊邦 2011.08.26 09:21:04 Pingback

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