Beijing – Publicis Groupe  has officially acquired Genedigi Group(际恒集团) , one of China’s largest independent public relations and marketing communications agencies.

法国阳狮集团正式发布公告称,已经与际恒集团就收购事项签署了相关协议。

Genedigi will be aligned with MSLGROUP, and will maintain its current name and continue to operate under the leadership of its founder Xiao Jun and his existing management team. Xiao will report to Glenn Osaki, President of MSLGROUP Asia. Terms of the transaction were not disclosed.

际恒将与阳狮集团旗下专注于公共关系和市场活动明思力集团结盟。际恒将保留其名称和品牌,并将继续由其创始人肖军及其管理团队进行领导。但双方收购的价格并没有披露。

Founded in 1997, Genedigi Group employs 400 communications professionals across public relations, event marketing, digital marketing and an in-house market research center in three major cities.

际恒集团创立于1997年,雇佣约400名公关人员,业务领域涉及公共关系、活动宣传、数字化营销和市场研究。际恒目前通过其在北京、上海和广州的办公室为超过50家客户提供服务。

Through this strategic development, MSLGROUP becomes one of the leading public relations networks in Greater China.

Genedigi is the latest in a series of China agency additions that includes Dreams (May 2011), Interactive Communications Ltd (ICL) (February 2011), and Eastwei Relations (November 2010).MSLGROUP Greater China now includes more than 650 staff across 11 offices in mainland China, Hong Kong and Taiwan.

It is in line with Publicis Groupe’s strategy to increase its revenue derived from emerging markets to 30% over the next three years (from 22.7% in 2010), with China at its core and where Publicis Groupe has set an objective to double its size.

Jean-Yves Naouri, Publicis Groupe COO and Chairman of China Publicis Groupe, added that “China is a top strategic priority for us. I am particularly pleased with the addition of Genedigi, which will allow us to become a market leader in PR. It is yet another sign of our strong commitment to China. We will continue making significant investments across this promising market and we are on course to achieve our ambitious objectives, enabling us to offer best in class services to help our top multinational and Chinese clients as they grow in China, while significantly expanding our reach of Chinese cities and clients.”

By: admin


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