广州 – 金蝶集团于不久前召集比稿, 希望联手国际一流的广告公司共同打造其品牌的全球影响力。经过激烈的竞争,金蝶软件正式委任盛世长城国际广告广州分公司(Saatchi & Saatchi Guangzhou)负责其全面的整合营销传播服务业务。

盛世长城的服务内容包括对金蝶集团的品牌理念以及形象的整体再定位,主题形象TVC、主题平面广告、网站的更新、集团内部和外部形象的更新等。
 
金蝶国际软件集团始创于1993,经过短短十几年的发展已一举成为中国软件产业的领导厂商,亚太地区管理软件的龙头企业,全球领先的中间件软件、在线管理及全程电子商务服务商。
  
金蝶集团市场部相关负责人表示:“盛世长城的团队专业且富有激情,对金蝶品牌管理需求的洞察较为深刻,提案的价值表现契合金蝶转型阶段的品牌诉求;创意表现非常优秀,且基于金蝶目前平面内容给予了很多建设性意见。”
 
盛世长城广州及香港董事总经理程小慧说:“我们不仅仅关注国际客户的发展也十分重视本土企业的诉求,金蝶是行业内的领军企业,我们十分重视与他们的合作。我们将通过全面的包括对金蝶集团的整体品牌理念以及形象的再定位等全面的整合营销传播手段,运用盛世长城独特的传播工具助力金蝶由知名的软件供应商向卓越的服务提供商转变,这也是盛世长城广州创作和服务的激情所在。”
 
盛世长城广州分公司的其他客户包括宝洁、美赞臣、美的、珍爱网等国内外知名企业。
 


EN Version: Saatchi & Saatchi Guangzhou Won Kingdee business
 
 
Guangzhou -Kingdee Group recently convened pitch and hopes to work with world-class advertising companies to build its brand global influence.

After competition, Saatchi & Saatchi Guangzhou won Kingdee over Ogilvy by providing an integrated marketing communication services business, including Kingdee brand concept and image of the Group’s overall re-positioning, theme image TVC, theme print ads, website, internal and external images etc.
 
Kingdee International Software Group Company Limited is a listed company on the Main Board of the Hong Kong Stock Exchange . It is a leader in the China software industry, a distinguished enterprise management software and middleware provider in Asia-Pacific region and a world renowned online management and e-business application solution service provider.
 
Kingdee Group Marketing head said: “Saatchi & Saatchi Guangzhou team are professional and passionate,  the value of the performance of the proposed restructuring to brand fit Kingdee’s demands and their creative input is very good, and they also provide many constructive suggestions to Kingdee brand.”
 
Daisy Ching, Managing Director of Saatchi & Saatchi Guangzhou said: “We not only focus on the development of international customers but also attach great importance to the demands of local enterprises, Kingdee is the leading company in the industry, we are so glad to work with them. We strongly believe by using Saatchi & Saatchi’s unique communication tools, we will help Kingdee to transform its brand from Made IN China to Made OF China “

By: admin


还没有评论呢。

这篇文章上的评论的RSS feed

抱歉,评论已关闭。

© 2006-2019 Madisonboom.com | 京ICP备16010340号