【经典广告分享】- Guinness

[描述]
“Noitulove” (or “Evolution” spelt backwards) tells the story of three friends who have journeyed through evolution to reach the ultimate reward: A pint of GUINNESS. The action starts in the pub where the three men are enjoying a pint of the black stuff before the film starts to run in reverse as they devolve into prehistoric figures, mammals and flightless birds. In the final scene, the trio appear as mudskippers sipping from a muddy puddle with great dissatisfaction. The film resolves with the line “Good things come to those who wait” and a view of the ultimate pint.

[内容]
The brewers of GUINNESS® beer are revamping their award-winning advertising campaign, “Good things come to those who wait” with a new ad set to air in cinemas and on TV from October 3rd.

[解决方案]
Marking 50 years of iconic GUINNESS TV advertising, the £1million production called “NoitulovE” positions the beer as the ultimate pint.

Georgina Meddows-Smith, Marketing Manager for GUINNESS beer, comments: “Over the years, we’ve developed a number of iconic advertising campaigns that our Guinness drinkers enjoy and recognise. Quality has always been a big focus for the brand. Bringing back ‘Good things come to those who wait’ has allowed us to reinforce this in our advertising in a compelling way that celebrates Guinness as the ultimate pint.” ‘‘This has been a labour of love for us and we are thrilled to be developing ‘Good things to those who wait’ for Guinness again” said Cilla Snowball, Chairman of AMV BBDO. Shot on location in Iceland, “Noitulove” features the country’s dramatic landscape of steaming mud baths, volcanic terrain and iceberg lakes. It employs an ambitious range of production techniques and special effects including CGI, time-lapse filming, prosthetics, live action, stills photography, green screen and stock footage.

Title: “NoitulovE (Evolution)”
Agency :Abbott Mead Vickers BBDO , London
Production Company: Kleinman Productions
Advertiser :Diageo
Brand: Guinness
Business Sector: Beers, Ciders, Lagers
Date of First Publication :10/3/2005
Length :60 seconds
Tagline: Good things come to those who wait (好东西值得等待)

Creative Director :Paul Brazier
Art Director:Matt Doman
Copywriter: Ian Heathfield
Director: Daniel Kleinman
Production Company Producer: Johnnie Frankel
Producer :Jonnie Frankel
Agency Producer: Yvonne Chalkley
Account Manager: Michelle Okin, Mark Peterson
Editor: Steve Gandolfi
Editing Company: Cut + Run
Special Effects / VFX: William Bartlett
Music: Peter Raeburn, Tom Kenyatta, Nick Foster
Sound Designer: Jonnie Burn, Peter Raeburn
Recording Studio: Wave
Music Company / Composer: Soundtree
Cinematography: Jess Hall
Planner :Ashley Alsup
Marketing Manager: Georgina Meddows-Smit

获奖记录:
Epica, 2005 (Winner) for Alcoholic Drinks (B)
Epica, 2005 (Epica d’Or)
British Television Advertising Awards (BTAA), 2006 (Gold) for Alcoholic Drinks
British Television Advertising Awards (BTAA), 2006 (Silver) for Commercials shown in cinema and on TV
British Television Advertising Awards (BTAA), 2006 (Silver) for Best 60 seconds or less
International ANDY Awards, 2006 (Grandy/Silver) for Alcoholic Beverages
Golden Award of Montreux, 2006 (Golden Award)
The One Show, 2006 (Gold) for Consumer Television / Over :30 – Single – max. :90
Golden Award of Montreux, 2006 (Gold Medal) for Humor
Golden Award of Montreux, 2006 (Gold Medal) for Beverages Alcoholic
D&AD Awards, 2006 (Yellow Pencil) for TV & Cinema Crafts / Special Effects
International Food and Beverage Creative Excellence Awards – FAB Awards, 2006 (FAB) for TV / Alcoholic Drinks
International Food and Beverage Creative Excellence Awards – FAB Awards, 2006 (FABulous) for TV
CLIO Awards, 2006 (Gold) for Product/Service
CLIO Awards, 2006 (Gold) for Direction
CLIO Awards, 2006 (Silver) for Editing
Cannes Lions – International Advertising Festival, 2006 (Grand Prix) for Alcoholic Drinks
Art Directors Annual Awards, 2006 (Silver) for TV Commercial over 30 Seconds
British Television Craft Awards, 2006 (Shortlist) for Best Computer Animation
British Television Craft Awards, 2006 (Winner) for Best Direction
British Television Craft Awards, 2006 (Shortlist) for Best Use of Recorded Music
British Television Craft Awards, 2006 (Shortlist) for Best Video Post-Production
Kinsale Shark Awards Advertising Festival, 2006 (Gold) for International TV: Alcoholic Drinks/Beer
Kinsale Shark Awards Advertising Festival, 2006 (Gold) for International Craft: Best Post-Production/Special effects
The APA Show / APA 50, 2006
CLIO Awards, 2006 (Bronze) for Music-Adaptation
The Cresta Awards, 2006 (Grand Prix Winner) for Television
British Television Craft Awards, 2006 (Best Crafted Commercial of the Year)
London International Awards – LIA, 2006 (Winner) for Beverages – Alcoholic
London International Awards – LIA, 2006 (Winner) for Original Music with Lyrics
London International Awards – LIA, 2006 (Winner) for Special Effects
Eurobest, 2006 (Eurobest Gold) for Alcoholic Drinks
Midsummer Awards, 2006 (Gold)
The Gunn Report, 2006 (1st) for Most Awarded Commercial in the World

By: admin


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