Shanghai-  As source revealled that, Coca-Cola China is believed to retain incumbent Starcom(星传媒体) for its TV media planning and buying duties , following a final fight between Starcom, MEC and MediaCom.

The pitch which initailly kicked off in June, had invited 5 media firms but cut off to three in the final presentation held in earlier-August.

Some source said, Coca-Cola has encountered somewhat dropping on its carbonated soft drinks.

In 2003 November, Coca-Cola China moved its USD30 mIn media account to Starcom MediaVest Group from Zenith.

Leo Burnett, BBH are Coca-Cola’s main creative agency in mainland.  Wwwins Isobar continues to serves as digital creative partner.

By: admin


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