New York– Today, Mediabrands announced the appointment of Quentin George to the position of Chief Innovations Officer, where he will oversee the growth and development of the group’s intelligence capabilities including the physical and virtual labs and MAGNAGLOBAL.

The expanded role from George’s previously held position, Chief Digital Officer, addresses growing client and partner demands that require greater accountability, efficiencies and new tools to satisfy marketers’ business objectives. Quentin will report to Matt Seiler, Global CEO, Mediabrands.

“There is almost unlimited opportunity for clients today in terms of all that is possible- the challenge is in making sense of it all. That’s where Quentin comes in,” said Matt Seiler, Global CEO, Mediabrands.

Quentin will implement strategy and manage two of the seven strategic pillars of Mediabrands. The New York IPG Media Lab will place clients and partners face-to-face with relevant technologies and practical industry solutions. The Virtual Lab, a global resource for identifying new solutions and technologies, will enable our network to provide answers to complex marketing problems to our clients. Rounding out the group, MAGNAGLOBAL will continue to fuel market intelligence into our network and expand to proactively conduct media trials that continue to drive thought leadership for Mediabrands.

“This team is built with a dynamic mix of individuals representing Madison Avenue, Silicon Valley and the entrepreneurial spirit that is needed to create new solutions and products we can offer to our clients. These are real practitioners that know how to apply innovative technologies in ways that solve real-world marketing challenges” said Quentin George. “We want to leverage data and intelligence to allow our agencies to drive better performance for our clients.”

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