Beijing – Y&R Beijing(扬罗必凯) has been awarded all corporate creative work for China Guangfa Bank(广发银行), one of the fastest growing joint-stock banks in China.

The agency won the business after a four way pitch against Saatchi & Saatchi, Ogilvy and Euro RSCG.

Y&R Beijing will work on the bank’s corporate image, corporate banking and eBanking products, as well as overall China Guangfa Bank strategy development.

Originally a regional bank with its core business in the Guangdong area, Guangdong Development Bank changed its name to China Guangfa Bank in April 2011 to better reflect its rapid expansion as a national bank and its vision to become one of the best joint-stock banks in China.

The bank is 20% owned by Citibank and it has an IPO plan in both PRC and HK stock markets.

By: admin


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