Global -As said, Publicis Worldwide will take over Nescafe global creative account, though spending drop to USD71mIn, from McCann….another blow to the latter.

McCann had been Nescafé’s lead agency for more than 25 years and this is not the first time Publicis and McCann have tussled for the business.

Some days ago, Nestle has handled its UK&Ireland creative of Nescafe to Publicis from McCann, which meant a sign of departure.

The move may end the longtime partnership between Nestle and McCann, at least on Nescafe.

Nescafe has dropped its media spend from US$82mIn to US$71mIn.

Publicis already holds the account in France, Greece, China, the Phillippines and Australia.

By: admin


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