上海—阳狮锐奇今天正式任命Andras Vigh为大中华区主席, 前任主席李亦非已于今年9月升任阳狮集团负责中国战略业务发展。

Andras就任后,将携手旗下狄杰斯(Digitas)、睿域营销(Razorfish)、星传媒体(Starcom MediaVest Group)和实力传播(ZenithOptimedia)的管理团队,在数字媒体蓬勃发展的市场环境下,大力拓展阳狮锐奇大中华区业务。他同时负责博睿传播(VivaKi Exchange)和阳狮锐奇新媒体整合中心(VNC)的业务并直接向Klues汇报工作。

Andras此前担任阳狮锐奇中欧和东欧地区主席,所辖业务在各个市场均名列前茅。Klues表示,对Andras的任命表明了阳狮锐奇对中国-这一全球第三大广告市场的承诺。

Klues认为:“Andras具国际专业水准同时了解当地情况。他曾在全球各地以及阳狮集团工作了17年,拥有丰富的媒体经验。Andras善于在充满活力的新兴市场开展业务并因此广受认可。”

阳狮集团于2008年成立阳狮锐奇,旨在充分发挥其在传统媒体和数字业务的综合实力, 阳狮锐奇在全球掌握着600亿美元的广告支出和投放。在中国,阳狮锐奇拥有超过1200名员工。通过博睿传播,阳狮锐奇成为中国最大的媒体购买机构之一。

Vigh表示:“阳狮锐奇中国业绩斐然、团队一流,我期待与中国团队精诚合作,进一步加快大中华区业务增长。同时,阳狮锐奇正在推行一个三年战略,旨在通过旗下各公司协作为客户提供最具实效的解决方案,我相信阳狮锐奇具备完成此项战略计划的条件和能力。”

Andras在2010年被任命为阳狮锐奇中欧和东欧地区主席,负责拓展该地区业务并与当地各下属公司紧密合作。他曾任实力传播中欧、东欧、中东以及北欧地区主席五年,并在俄罗斯等新兴国家和地区开展业务。在过去两年里,他还担任实力传播旗下绩效营销代理公司-Performics全球负责人。

Andras曾任实力传播香港分公司首席执行官并于2003年领导了该公司的重建,在三年内带领它一跃成为第三大广告公司,年增长率超过行业平均业绩四倍。在香港任职六年中,他的核心客户包括路易威登集团和索尼集团等。他还曾任实力媒体匈牙利分公司负责人两年,为公司赢得众多新客户,如匈牙利RTL Klub电视台,标致雪铁龙集团。他还曾效力实力传播土耳其伊斯坦布尔公司、盛世长城国际广告伦敦分公司媒介部和实力媒体英国公司。

阳狮锐奇会在未来几周内寻找接替Andras担任阳狮锐奇中欧和东欧地区主席的人选。


SHANGHAI, October 12–Jack Klues, CEO of VivaKi, today announced that Andras Vigh has been named Country Chair for VivaKi Greater China.  Vigh replaces Yifei Li, who was elevated earlier this year to Chief Strategic Development Officer for Publicis Groupe in China. As Country Chair, Vigh will work with the regional and local leadership of Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia to fortify their ability to service clients in a dynamic, increasingly digital Greater China.
 
He also will oversee the China Media Exchange and the VivaKi Nerve Center, reporting directly to Klues.
 
Andras has been serving as VivaKi Country Chair for Central and Eastern Europe, where VivaKi operations rank among the top 2 in nearly every market. According to Klues, Vigh’s appointment demonstrates VivaKi’s commitment to the China market, which is now the 3rd largest advertising market in the world.
 
“Andras brings a unique blend of global expertise and local sensitivity to this role,” said Klues. “He has 17 years of media experience across the globe and also across Publicis Groupe, and he is recognized for his ability to build powerful businesses in dynamic and emerging markets.”  
 
VivaKi is the strategic entity created by Publicis Groupe in 2008 to leverage the combined scale of its media and digital operations, which represent US $60 billion in global ad-spend and influence. In China, VivaKi employs over 1,200 people and through its China Media Exchange, it is one of the largest media buyers in China.
 
“The VivaKi operations in China are world class offerings with outstanding leaders, and I am eager to partner with the VivaKi China team to accelerate the growth of our clients’ businesses in this region,” said Vigh.  “VivaKi is pursuing a three-year strategy that pivots on a collaborative ability to bring the best solutions to each client, and we have powerful assets to deploy in that mission.”
 
Andras was appointed to the role of VivaKi Chair for Central and Eastern Europe (CEE) in 2010, responsible for implementing VivaKi’s vision in the region and working closely with the leadership of the network brands. In addition, he has served as CEO for ZenithOptimedia (ZO) for CEE, Russia, the Middle East and the Nordics for over 5 years. In this capacity he was working very closely with Russia on of the key BRIC markets. For the past two years he has also served as global leader of Performics, the Search agency network operated by ZenithOptimedia and oversaw the Performics network.
 
 

By: admin

  • […] Andras Vigh 作为一员老将,已在实力传播和阳狮集团服役了21年,2011年他曾出任阳狮锐奇大中华区主席。更早之前,他还曾担任阳狮锐奇中欧和东欧地区主席,以及实力传播香港及他的家乡匈牙利办公室的首席执行官。 […]

    Andras Vigh 出任 Blue 449 全球首席执行官 | 麦迪逊邦 2015.09.29 11:25:15 Pingback

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