SINGAPORE—Burson-Marsteller has appointed Angelina Ong as regional managing director, Asia-Pacific.

Her duties will include driving business development, providing senior counsel to pan-regional clients and shaping the firm’s proprietary intellectual capital across disciplines. She will be based in Singapore and report to Bob Pickard, president and CEO of Burson-Marsteller Asia-Pacific.

Ong brings 16 years of communications, advertising and marketing experience to the role, having served in PR and marketing leadership positions at Yahoo!, De Beers, Edelman and Weber Shandwick across Singapore, Mainland China and Indonesia.

Prior to Burson-Marsteller, she was Head of business-to-consumer marketing, APAC at Yahoo!.
Ong has served as a senior advisor to CEOs and senior business leaders, specialising in strategic communications, issues management, brand positioning, stakeholder engagement, corporate and product marketing, CSR platforms and social strategy.

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