iris launches new venture in Indonesia

Jakarta- Independent creative agency,iris, has launched its new office in Indonesia through an agreement with the Nava+ group headed by President Director, David Wibowo.

The new venture will couple the unique multi-disciplined creativity of iris, with the scale and execution capability of the Nava+ group, one of Indonesia’s leading homegrowngroups of communications and marketing brands with a countrywide network.

The venture will see iris enter its fifth country in Asiawith a 220-strong presence in Jakarta and a field force of over 700. The office will offer end-to-end integrated marketing solutions in line with iris’ core proposition which spans advertising, digital, retail, experiential, sponsorship, PR, management consultancy and CRM.

With iris’ headcount in Asia now over 400, the deal comes as a result of both increased demand from some of iris’ biggest clients – including Sony Ericsson and Diageo, just two of the agency’s key clients in the region – and a new phase of growth planned by the Nava+ group. The opening will be a significant move for iris in Asia Pacific following several recent growth announcements, including the appointment of Luke Nathans as regional development director for Asia.

Ian Millner, joint global CEO of iris, said: “We are the alternative to the traditional global networks. Indonesia is one of the most interesting and rapidly developing markets in the world. We want to give clients an unfair advantage wherever they need us. We can’t wait to work with David, Brian and Maneha.”

David Wibowo, President Director of the newly minted Nava+ group, said: “We’re thrilled to work with iris–iris is extremely progressive as an agency and a completely different type of animal in the market. They are doing great things for some of the top brands in Asia. The reason why they are doing so well is because they are continually moving with the times, and doing things that no other agencies are even thinking about yet. That’s what makes them so special. They are an ideal kind of agency for us as they embody that kind of fast-thinking creativity that puts an agency at the top.”