通常来说,人们表现3D电视机的手法都是集中在用视觉上表现3D的逼真效果等等。这一次,索尼希望能够一改过去,使用“情感性”的沟通方式。

创意商GREY伦敦执行创意总监Nils Leonard说,“人们期望与自己所爱之事能够更紧密些。这也是3D技术被发明的原因。”

电视广告采用由索尼旗下的艺人莱昂纳德-科恩(Leonard Cohen)朗诵诗歌《A Thousand Kisses Deep》: “Don’t matter if the road is long, don’t matter if it’s steep/Don’t matter if the page is gone, it’s written that we’ll meet/I loved you when you opened like a lily to the heat/And I’ll love you when it closes, a thousand kisses deep/I know you had to lie to me, I know you had to cheat/You learned it on your father’s knee, at your mother’s feet/But did you have to fight your way across the burning street/Where all our vital interests lay, a thousand kisses deep.”

而广告主标语“Don’t Just Watch, Feel”(不要仅仅瞅着,你要感觉)也给60秒的广告定下一个基调。

这条电视广告也是SONY更换掉Fallon之后,由Grey伦敦负责的第一波重要的广告战役。


CREDITS:
Client: Sony
Agency: Grey, London
Executive Creative Director: Nils Leonard
Creative Directors: Dave Monk, Matt Waller
Agency Producer: Jacqueline Dobrin
Business Director: Anneliese St-Amour
Account Manager: Suzi Napier
Production Company: Spy Films
Director: Arev Manoukian
Cinematographer: Bojan Bazelli
Executive Producers: Carlo Trulli, Marcus Trulli
Producers: Marcus Trulli, Peter Oad
Music: Clint Mansell
Voiceover: Leonard Cohen, reading an original poem, “That’s What I Heard You Say”
Camera Company: 3DCC
Stereographer: William Reeve
Postproduction: Digital Domain
Editing: Will Cyr @ Creative Post
Sound Design/Arrangement: Lime Studios, Grand Central

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