SINGAPORE- WPP’s Cohn & Wolfe(凯维公关), has agreed to acquire a majority stake in XPR, one of Singapore’s largest independent public relations and digital communications agencies with offices in Singapore, Malaysia and Indonesia.

Founded in 2009, XPR is a multi-award winning agency offering strategic public relations, digital communications, social and next-generation media services. The agency employs 28 people and clients include Groupon, SingTel, BMW Asia, and Motorola Mobility.

XPR’s unaudited revenues for the year ended 31 December 2010 were approximately S$1.4 million, with gross assets at the same date of approximately S$600,000.

This investment continues WPP’s strategy of developing its services in fast-growing and important markets and sectors and strengthening its capabilities in digital media. WPP’s businesses in the Asia Pacific region generate revenues of over US$4 billion (including associates) and employ approximately 42,000 people. The combined revenue of Singapore, Malaysia and Indonesia is almost US$500 million, with over 5,000 people.

By: admin


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