SHANGHAI – Source from Shanghai revealled that, Taiwanese PC-Maker Acer has hired DraftFCB(博达大桥) Shanghai as its creative agency and focus on its sponsorship of the 2012 Olympic Games.

Acer selected Draftfcb China for the one-year assignment following a review that involved incumbent DDB and three other international agencies.

The brand will partner with the Draft to develop and manage integrated communications campaigns which will appear in the run-up to the Games, as well as within the live Olympic Games programme.

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