SHANGHAI- As source confirmed that, Pernod Ricard Group (保乐力加) has retained incumbent Carat Shanghai as its China’s media agency of record.

Carat has beated out OMD, Starcom and GroupM within the review. Carat has handled Pernod Ricard’s media business in China originally from 2003.

Brands under Pernod Ricard include Chivas, Ballantine’s, Absolut, Martell, Jacob’s Creek, Havana Club and Royal Salute.

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