BEIJING- Source revealled that, MPG China (灵锐媒体) recently embraced its biggest account win in this years. The Havas’ media agency has won the media account from Hyundai/Kia following dual competitive pitch.

MPG will handle media planning and buying duties for both Hyundai imported cars and Kia imported cars, included brands such as Equus, Rohens, Zaera, Veracruz, Santa Fe, AND, Kadenza(凯尊), Borrego(霸锐), Sorento(索兰托) etc., in future.

Formerly, local agencies GDAD and Shanghai Adv handled for these media assignment respectively.

As estimated, Hyundai/Kia Imported Cars will spend around rmb 250 million per year in mainland.

Thomas Wong, CEO of MPG Greater China, said: “We feel fortunate to have begun the year with this fantastic win. It’s a testament to the quality of work being done by MPG China team. The strategic solutions that we proposed clubbed with our competitive pricing helped us clinch the business.”

“This is a completely different part of the Hyundai and Kia business and the pitch was extremely competitive so this victory is even sweeter.”

This February MPG China was appointed the media AOR of Dongfeng Yueda Kia Motors (DYK Motors) by Innocean after a competitive pitch process. (Updated in Jan.16th, 2012)

By: admin


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