APAC- iris will build on its momentous growth in Asia this month with the launch of a new regional PR arm. In addition to focusing on the printed press and traditional media relations, the new department will also encompass all aspects of social strategy such as community management, social media and digital channel planning. The new PR division will be headed by iris’ newly appointed Social Strategist, Allanjit Singh(pictured), who joins from Ogilvy Singapore.

Craig Mapleston, managing director of iris Singapore, said: “In short, we’ve built a PR model for consumers. In today’s hyper-social world, PR agencies should be leading the way in creating and socialising great ideas. We’ve addressed that by creating a PR model for the future; moving the battleground from column inches to consumer interest; from public relations to public relationships. The PR professional of the future needs to be a hybrid of channel planner, community manager and brand guardian. Allanjit has all of those skills.”

In his new role, Singh will lead the regional team out of iris’ Singapore office, spanning iris’ offices in Jakarta, Sydney, Delhi and Beijing. Projects in the pipeline will include digital planning and PR support for iris’ diverse range of clients.

Singh said: “Simply, the iris ethos of delivering the extraordinary to its clients was what attracted me to this organization. This is what every staff member lives and breathes everyday and with integration and collaboration at its core, iris is in a perfect position to create ideas that can be contagious across channels. Creating consumer relevance by synchronizing the idea, message and media is going to be very appealing to clients.”

The expansion builds on a portfolio of recent growth manoeuvres for iris in Asia, numbered among Asia’s fastest-growing creative agencies. The agency recently opened its first Indonesia office, as well as announcing its global strategic creative alliance with US media and marketing company Meredith in October 2011. The launch of the new PR arm is another important step in the growth of iris’ Asia Pacific operations, following in the footsteps of the agency’s award-winning PR division in the UK, which creates pan-European and global campaigns for brands including Heineken and the English Football Association.

A digital marketing and communications strategist, Singh previously worked for Ogilvy Singapore since September 2009 as a lead digital strategist and for some of Singapore’s leading PR agencies such as LEWIS Public Relations and Fleishman-Hillard prior to that.

By: admin


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