HONG KONG – TBWA\Greater China has promoted Esther Wong(黄文静) to Group Creative Director in recognition of her creative contribution to the region.

Wong, who first joined as Group Creative Director for TBWA\Hong Kong in 2005, brings a wealth of knowledge and expertise from her ongoing work with Standard Chartered Bank Hong Kong as well as leading Levi’s award winning campaigns for Hong Kong and China. Most recently Wong has achieved notable success with her contribution to new business wins including Wyeth Gold Greater China as well as AIA regionally.

Over the last eight years at TBWA, Wong has been at the forefront of many award-winning campaigns for both marketing effectiveness and creative impact featuring at Spikes Asia, Adfest, LongXi International Chinese Advertising Awards, Hong Kong KamFan as well as the Effies.

“Esther is a force to be reckoned with… her natural ability for creative thinking and rapport with clients make her a stand out talent in our business,” said Edmund Choe, co-president and head of creative for TBWA\Greater China.

“Esther’s commitment and passion, as well as her knowledge and experience, equip her brilliantly to contribute across Hong Kong and China,” added Ian Thubron, President of TBWA\Greater China. “We’ve built a strong cross-discipline and cross-office culture in Greater China. Hong Kong continues to be a key creative hub and it’s fantastic to be able to nurture and reward our best people with larger responsibility and scope.”

Wong, who will continue to be based in Hong Kong, cut her creative teeth at Saatchi & Saatchi Greater China in 1994 where she had early exposure to multinational clients and spent the next few years working between Mainland China and Hong Kong, handling brands such as Oil of Olay, Head & Shoulders, Hewlett Packard and Robust, before joining TBWA.

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