China Unicom Calles For Media Review

BEIJING- Source revealled that, China Unicom(中国联通) has called for media pitch, which had put its media incumbent Dentsu Media on red alert.

Source said China Unicom will seperate its media account into around three part, and will invite various media agencies to pitch each part.

Accordingly, there will be three different media agencies to handle each business.

Till now, we still didn’t know how many and which agencies had been inivited into the review.