Coca-Cola appoints Wunderman in Vietnam

Ho Chi Minh City – The Coca-Cola Company has appointed Wunderman as its digital agency in Vietnam.

Wunderman will focus on digital strategy, campaign activation, social media and analytics with immediate effect.

Pham Nha Uyen, Group Brand Manager, Sparkling and Energy of Coca-Cola Vietnam said, “iMarketing is a key channel and adding Wunderman to our roster of agencies is a strategic move to build stronger digital engagements with our target audiences in Vietnam”.

“We are very pleased to become a strategic partner of Coca-Cola in Vietnam and supporting such an iconic brand is very inspiring for our team,” commented Matthew Collier, CEO of Wunderman Vietnam.