China UnionPay Hires Publicis and DMG

MBEXCLUSIVE- China UnionPay(中国银联) recently has hired Publicis Shanghai and DMG for its creative assignments, after a competitive review.

Publicis Shanghai was handled by the company’s corporate image branding duties, which includes TVC creative and production. The account is around 3 million Yuan.

DMG Beijing will handle two assignments, with two TVCs for UniPay’s Online Payment and IC Card Services. The accounts estimates at 3.5 million Yuan.