SHANGHAI- Y&R Shanghai(扬罗必凯) has been appointed long term branding partner in China for US contact lens giant CooperVision Inc., following an extensive pitch process involving five undisclosed agencies.

The agency will work with CooperVision to launch the CooperVision Masterbrand, as well as their core brands in China, including Biofinity, Proclear, Biomedics and Avaira.

CooperVision is one of the world’s largest contact lens manufacturers and is also the number one maker of toric contact lenses for the correction of astigmatism. Its global network of facilities spans 25 countries, operates in over 35 countries, and sells product in over 100 countries across 6 continents.

CooperVision Inc. trades as one of The Cooper Companies, Inc., a global medical device company publicly traded on the NYSE Euronext (NYSE:COO). Cooper is dedicated to serving the needs of the healthcare professional, improving the quality of life for its employees and customers and providing market leading products. .

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