APAC- iris has appointed Dan Pankraz to the newly-created role of joint regional planning director for Asia Pacific, following a period of continued growth for the agency in the region.

Pankraz brings with him 12 years of experience at agencies including Saatchi and Saatchi Sydney, BBH New York, DDB Sydney and most recently M&C Saatchi, where he was deputy planning director leading the Google account.

Based in Sydney, Pankraz will be strategic lead on key local and regional accounts such as Adidas, Sony and Shell.

Luke Nathans, regional business development director for iris Asia Pacific said: “Our clients increasingly need to be behaving like publishers, community facilitators and technology pioneers in order to stay ahead of the pack and we aim to give them the tools and strategies to do this.

Pankraz has built up a reputation as a youth marketing and social media expert having worked on award winning global campaigns for Axe whilst at BBH New York as well as Google, Gatorade, McDonalds, Telstra and SEGA locally. He has won numerous Effies, APG and Cannes awards working with clients across the automotive, telecommunications, fashion, airline, retail, alcohol and tourism industries.

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