Hong Kong – Continuing MEC’s expansion of their Regional Analytics and Insight offering, MEC Hong Kong announces the appointment of Andrew Chang as Analytics and Insight Director.

Chang’s responsibility will be focused around the management, measurement and analysis of integrated online and offline campaigns for key clients in the region. ‘ We recognise the value of taking a holistic data approach across media channels for our clients and Andrew will play a key role in building out our capabilities in this area” says Sean de Cuirteis Regional Director for Interaction with MEC.

Chang brings over a decade of experience in data and analytics working across top agencies in London and Hong Kong. His background in CRM, data planning and analytical marketing across both digital and integrated campaigns will bring added value to MEC’s A&I offering to the region. Chang was previously at MRM in the capacity of data and digital analytics, where he was their key data consultant working on global clients including Dell, Intel, Adidas and Nestle.

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