KUALA LUMPUR–TBWA\Malaysia today announced the addition of two new creative leaders as a part of the agency’s commitment to boosting creative power in Southeast Asia.

Chow Kok Keong(Left), a consistent award winner over several years, has been named Creative Director and Tan Jit Seng(Right) as Associate Creative Director.

Chow has won more than 60 international awards including metal at Cannes Lions and Spikes Asia last year. Chow and Jit have proven team chemistry, having worked together at Naga DDB in 2007.

“TBWA\Malaysia has gone through a cultural transition over the past few months and part of that transition is a shift in how we want to be recognized among our peers,” said Managing Director, Aaron Cowie. “Our theme for all staff in 2012 is ‘Disrupt Us,’ which is about evaluating ourselves and challenging the status quo,” he added.

Executive Creative Director, Jeff Orr, commented, “TBWA is a creative ideas company. The recent management changes at TBWA\Malaysia over the past few months have also allowed us to shift towards a more creative focus in Southeast Asia. Having Chow and Jit on board puts us in an excellent position to change the face of our creative department.”

“Chow and Jit will help us achieve our goal of greater collaboration with the TBWA network and delivering iconic ideas for our clients,” added Cowie. “We’re absolutely thrilled to have them on board.”

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