BEIJING- As undisclosed source revealled that, China Unicom has shifted its digital media account to MediaCom Interaction, after a competitive pitch.

The digital incumbent is Dentsu’ digital unit &c..

MediaCom Interaction will oversee the digital media planning and buying duties for the state-owned telecommunications operater, especially 3G services- WO.

Currently, China Unicom also arranged a traditional media review, which may split into three different parts. Dentsu Media is the incumbent.

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