•        2012-03-16
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作者: @2xPENG [盟博广告(上海)有限公司北京分公司策划总监]

当然,以上图解只是媒介人自己的自嘲啦,勿太当真。

那么,啥是Media Planning(媒介策划)呢?

维基百科的解读如下:
Media planning is generally the task of a media agency and entails finding the most appropriate media platforms for a client’s brand or product. The job of media planning involves several areas of expertise that the media planner uses to determine what the best combination of media is to achieve the given marketing campaign objectives.

更多,请看维基百科:【Media Planning

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