New Position Will Be Based in India, Reflecting Shifting Global Priorities and Opportunities

NEW YORK—Madhvi Pahwa, a highly regarded media agency executive with extensive experience in talent development and marketing, has been named Global Talent Director for Maxus(迈势媒体).

The announcement was made by Maxus Global CEO Kelly Clark, who said Pahwa will be based in Delhi, India, where she currently works as Managing Partner for Learning and Culture at GroupM India. GroupM is the parent company for Maxus and its sister WPP media agencies MEC, MediaCom and Mindshare.

“This is a hugely important step for Maxus,” Clark said in making the announcement. “Following our explosive growth over the past few years, we need to improve how we recruit, inspire and motivate our people. Madhvi can help us do this.”

Maxus is the fastest-growing media services agency in the world. Overall, the agency’s U.S. billings grew from an estimated $900 million in 2010 to $2 billion in 2011 (RECMA).

Clark noted that locating the talent director’s role in India rather than New York or London signaled a break from tradition for media agencies, one that provides the agency with an important distinction from its competitors.

“I’ve always believed there’s big opportunity for a media agency to take an exciting new direction in talent management, one that really differentiates the agency,” Clark said. “Maxus can be that agency, and I think we can make that happen with Madhvi’s leadership, advice and partnership. Having Madhvi based in Asia also recognizes the importance of our fastest-growing region to the future of our talent agenda.”

Before joining GroupM in India in 2006, Pahwa held several senior marketing and brand management roles with marketers including Procter & Gamble and Coca-Cola India, where she spent ten years in marketing roles ranging from managing brand portfolios to consumer insights to media planning and buying.

By: admin


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