由《Campaign Asia》组织的2011年Asia Pacific PR Awards于日前颁发全部的奖项。

年度公关代理网络大奖(Asia Pacific Network of the Year):明思力集团( MSLGroup Asia)
年度中型公关代理网络大奖(Mid-Size Network of the Year):万卓环球(Waggener Edstrom Worldwide)
年度公关代理商( PR Consultancy of the Year):高诚公关(GolinHarris)
年度公关代理领袖(PR Agency Head of the Year):Bob Pickard (博雅公关亚太区总裁/首席执行官)
年度公关新秀(Young PR Professional of the Year):Perrine Bouhana(爱德曼公关,香港)
年度最佳企业传播者(Corporate Communicator of the Year):WPP X Team Asia Pacific & Africa
年度最佳公关传播活动(Campaign of the Year):“Richie McCaw Chopper Challenge”,Westpac Media Relations Team(新西兰)

年度最佳艺术、娱乐与媒介战役(Arts, Entertainment & Media Campaign of the Year):
【Hong Kong Goes Gaga】- 奥美公关(香港)

年度最佳品牌与产品拓展战役(Product Brand Development Campaign of the Year)
【Doublemint Brings People Face-to-Face(箭牌公司)】- 博雅公关

年度最佳消费者启动战役(Consumer Launch Campaign of the Year):
【Shave Sutra – Gillette Mach 3 Turbo Sensitive(宝洁印度)】- Corporate Voice Weber Shandwick(万博宣伟 印度)

年度最佳健康医疗传播战役(Healthcare: Ethical Campaign of the Year):
【Alzheimer’s Disease in Hong Kong – Help is on the Way】- 高诚公关(香港)

年度最佳科技类传播战役Technology Campaign of the Year:
【Internet for all with Nokia C2’s mobile connectivity(诺基亚)】-伟达公关(Hill + Knowlton Strategies)

Business-to-Business Campaign of the Year
【IBM: Telling the Story through Mr. BAO 】- 奥美公关(北京)

Employee Communications Campaign of the Year
【All About Me: Super-sizing IT Change】-Ogilvy Impact, an Ogilvy Public Relations Worldwide company

Regional PR Campaign of the Year
【BlackBerry Customers – Loving What They Do Online】-爱德曼公关

Corporate Branding Campaign of the Year
【Goodyear a Lifetime Commitment to Safety Brand Campaign (固特异)】- 奥美公关(上海)

Public Affairs Campaign of the Year
【’EVERY ONE’ – Save The Children】-Corporate Voice Weber Shandwick(万博宣伟 印度)

Corporate Publications
【’10 Pieces of Advice for the Next Generation of Women Scientists(欧莱雅韩国)】- Design House

年度最佳财经公关战役Financial Communications Campaign of the Year
【The growth story of Tang Palace in China, a quality multi-brand restaurant chain (唐宫中国)】-睿博纵横(Strategic Public Relations Group)

年度最佳危机管理战役Crisis or Issues Management Campaign of the Year
【GOME: Best Practices in Issues Management on How to Restore the Corporate Reputation of a Chinese Company (国美控股)】-Fleishman-Hillard Hong Kong

Public Sector Campaign of the Year
【The Halloween Haunting: An Undercover Campaign for Purchasing Decorative Contact Lens Without Optometrists Supervision】- GREY Healthcare Hong Kong

Corporate Social Responsibility Campaign of the Year
【Richie McCaw Chopper Challenge】- Westpac Media Relations Team

Environmental Campaign of the Year
【Me First 2011】-The Communications Enzaim

Best Use of Digital
【Flip Your Profile】-Text 100 Singapore

Promotional Activity of the Year
【Mr. and Miss WOW Campaign】- Touchmedia 触动传媒

By: admin


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