BEIJING- Optimedia(突破传播) Beijing has won Mengniu’s media account again recently, and will responsible for the online media planning and media buying of two brands under Mengniu, Guan Yi Yoghurt and YoyiC, continuing the business partnership.

With the onslaught of new technologies in digital marketing, which keeps changing the advertising industry, advertisers are most concerned about how to take up more market shares in this digital wave. This pitch was held in January for more creative and influential digital marketing proposals. With strong advantages in digital marketing field, Optimedia won the client’s confidence after a month of fierce competition. It’s reported that Neo@Ogilvy also took part in the pitch.

Cindy Wang, Director of Mengniu Team, said, “We’re all encouraged by wining this business. We’ve got deep insights of Mengniu’s products after more than 10 years cooperation. ”

Brenda Niou, General Manager of Optimedia being indicated, “With internet media playing a more and more important part in the changing media environment, Optimedia pays more attention in digital marketing investment.”

Steven Chang, CEO of ZenithOptimedia Greater China congratulated, “Under the circumstance of global digitalization, I’m confident that Optimedia will usher into a new digital marketing era together with Mengniu with deep insights of online consumer behavior, unique marketing tools and great executive abilities of media planning and media buying. ”

By: admin


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