WPP于今日宣布正式收购独立互动商AKQA(雅酷),此次收购尚须等待审核。WPP并未透露具体的收购金额。

创办于2001年的AKQA目前拥有1100多位雇员,在结合创意和互动技术的基础上,提供整合性的互动传播服务,包括社会化媒体、移动营销、互动体验、游戏以及内容创作等。主要客户包括达美航空、帝奥吉奥、盖璞服饰、微软XBox、谷歌、耐克、塔吉超市、联合利华以及维珍金融等。

目前,AKQA已经是一个全球性的中型互动广告代理网络,横跨美国(旧金山、纽约、华盛顿)、欧洲(伦敦、巴黎、阿姆斯特丹、柏林)以及亚洲(上海)三大洲市场。该公司的资产大约为2.82亿美元,去年的营收为1.89亿美元,其估计今年的营收有望达到2.3亿美元。

被收购后,AKQA将在WPP集团内部保持独立的身份(不归入四大子集团),并且继续由首席执行官/创始人Ajaz Ahmed以及董事长Tom Bedecarré领导。后者将成为新成立的WPP Ventures的总裁,为WPP寻找新的互动投资机会。(另外,WPP Ventures的其他董事会成员将陆续任命)。

Commenting on the arrival of AKQA, Sir Martin Sorrell, CEO, WPP said: “We are thrilled to welcome AKQA’s unique team of technological innovators and entrepreneurs to WPP. We have admired their creativity and technological skills for a long time along with their outstandingly effective and award-winning work for clients. We are looking forward to working with Ajaz and Tom to broaden their offer and our own, both geographically and functionally. We are delighted to be united!”

“With increased resources and access to new geographies, our partnership with WPP will fuel the next level of energy, excitement and opportunity, delivering innovation and creativity at scale,” said Ajaz Ahmed.

Tom Bedecarré commented: “We are delighted to preserve AKQA’s independent culture and maintain focus on serving our clients. Today we are celebrating joining WPP and tomorrow our teams will be back to business as usual.”

By: admin

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