SHANGHAI – Grey Group has appointed Canon Wu(吴佳蓉) as chief digital creative officer for its China operations covering Beijing, Shanghai and Guangzhou. She will base in Shanghai.

Prior to her appointment, Wu was most recently the Chief Creative at Can Create in McCann Erickson Worldwide and Momentum China, where she built a highly creative digital team to manage several of the world’s biggest brands such as Puma, L’Oreal Paris, Maybelline, Coca-Cola and General Motors. Under her stewardship, Can Create has won numerous awards.

The creative veteran also brings with her two decades of experience in traditional mediums. Her first notable success was as ECD of Oglivy Taiwan in 2001, when she set a Taiwanese record for “Most Gold Awards” for her brilliant work on Sony Ericsson. She held a stint as ECD at Bates Shanghai and Guangzhou managing Buick before moving on to Oglivy & Mather Shanghai, where she worked with distinction on clients such as Sprite, KFC and eBay China.

In addition to receiving regional and international accolades for her work, Canon is a well-recognized figure in the industry; acknowledged as one of the top 10 creative directors in China in 2004 and presented with the McCann Leadership Award in 2009.

“We are delighted to have Canon on board Grey as she would be a great asset to the agency’s fast-growing business in China. Her appointment not only strengthens our local strategic involvement, but also underlines China’s significance as a key market for the Group,” said Nirvik Singh, Chairman and CEO of Grey Group Asia Pacific.

Said Wu, “I am excited to be part of Grey Group’s strong China team. I look forward to providing good leadership that would bring Grey to the forefront in digital creativity.”

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