SHANGHAI – The Coca-Cola Company in China has appointed Saatchi & Saatchi Shanghai as AOR for Minute Maid Pulpy. The appointment comes after a 2-month pitch process and includes above-the-line duties to support Minute Maid Pulpy in China. The incumbent agency was BBH and the appointment is effective immediately.

Stephen Drummond, Senior Director for Integrated Marketing and Communications for Coca-Cola China said “After in-depth pitch process Saatchi & Saatchi showed they had both the ideas and the people to be great long term partners for the Minute Maid Pulpy brand.”

“It is fantastic to be appointed to join the Coca-Cola roster, particularly on such an amazing brand like Minute Maid where we can partner to build the brand beyond it already being the 1st billion dollar brand created in China” said Justin Billingsley, CEO for Saatchi & Saatchi Greater China.

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