Kinetic Worldwide, the world’s largest planner and buyer of Out of Home media, has promoted Nick Parker to a newly-created role in its global team. Parker becomes Chief Investment Officer – Global for the agency, a move that signifies Kinetic’s strong global intentions following key recent appointments in Asia, the UK, the US, Germany and in its global systems development operation.

Parker moves across from Trading Director EMEA, a role that followed 15 years leading the UK investment effort for Kinetic and, previously, Poster Publicity. Parker will use his considerable experience of the investment workings of the Out of Home media industry to assert a new level of influence for the agency to ensure Kinetic continues to drive maximum value for its clients on a global scale. He will be supported by Kinetic’s significant investment in the deployment of unified global systems.

Steve Ridley, Global CEO Kinetic, comments: “Nick’s unparalleled commercial experience in Out of Home and his strong UK and EMEA background makes him perfectly placed to ensure Kinetic delivers investment leadership for our business and clients on a global scale.”

Ridley adds, “Kinetic is now exerting unrivalled leadership in Out of Home media on a global scale and the time is right to bring our investment expertise to the fore in this area. We are becoming more joined up in both our thinking and commercial behaviour and there will be much more to come from Kinetic in this global space. ”

Nick Parker adds: “The challenges facing Out of Home on a global and commercial scale right now and in the coming years are exciting and I’m really looking forward to driving maximum value for our clients on the global stage.”

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