SHANGHAI – Wieden+Kennedy Shanghai have appointed Leo Chu(朱永诗) as Regional Head of Digital.

Chu comes from Tribal DDB Shanghai where he was Managing Director, charged with building senior client relationships and driving digital innovation and strategy. He comes with extensive marketing experience in Greater China and the US spanning across industries from financial services, online gaming to FMCG.

Jason White, Managing Director of W+K Shanghai said, “Leo and I spent a lot of time discussing this role and I can’t wait to see what happens when we combine his seasoned digital leadership with our die‐hard focus on the work. I think we are going to have a lot of fun and clients are going to really value the work that comes out of it. We believe in the power of creativity to transform businesses in China, this marks another step along that path”.

W+K Shanghai will expands its digital offerings to its major clients includes Nike, Chrysler, Tiffany and Intel.

By: admin


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