全球 – 意大利巧克力制造商费列罗(Ferrero)目前就其全球媒介策划和购买业务展开比稿。

本次比稿尚处于初级阶段,埃森哲的Accenture Media Management将会管理整个比稿过程。

WPP’s MEC handles the business in the UK, where the confectioner spends £12.3 million on brands including Nutella.

A Ferrero spokeswoman said: “Ferrero has invited a multi national media agency pitch. It comprises a comprehensive process, structure and service comparison, as well as case studies to show the conceptual and strategic potential of the agencies.”

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