BEIJING – Weber Shandwick(万博宣伟) has been named agency of record by Ferragamo Parfums S.p.A(菲拉格慕香水), part of Salvatore Ferragamo Group, the Italian luxury goods company.

Weber Shandwick as an agency partner will provide a retainer service for the whole 2014. The scope of the work will contain a full range of PR services, including the establishment and management of relationships with media and key opinion leaders, social media communications and a variety of online/offline activities.

“We are proud to partner with Weber Shandwick, a creative company that is among the world’s most forward-thinking and innovative firms in PR and communications,” said Luciano Bertinelli, CEO of Ferragamo Parfums S.p.A. “This partnership reflects our long-term strategy of teaming up with strong partners worldwide. We believe Weber Shandwick’s experience and creative solutions will play a crucial role in developing our PR strategy in the Chinese market.”

“The Ferragamo name has long been synonymous with uncompromising quality, exquisite craftsmanship and an unwavering dedication to its brand heritage,” said David Liu, Chairman, Weber Shandwick China. “We look forward to engaging Chinese consumers with the Ferragamo story and the fragrances that embody the Ferragamo lifestyle.”

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