SHANGHAI – Source told MadisonBoom that, Lee Yee Hew(丘娌旖), current Managing Director of Razorfish(睿域营销) China, will move to Hong Kong to become COO for Greater China.

Furtherly, Esther Yang(杨恩惠,图右) will join in Razorfish Shanghai to replace Lee Yee to take newly-created CEO role for China.

Both will report directly to Vincent Digonnet, ‎Executive Chairman APAC of Razorfish.

Razorfish now employs over 300 staffs across Beijing, Shanghai and Guangzhou.

Lee Yee initially joined Digitas/Razorfish as GM in eralier 2012. Then, She oversaw Razorfish China as MD following Digitas merged with Netalk in China.

Esther Yang was formerly CEO at UniQlick, and drove the company’s efforts in developing innovative technology solutions reflecting the specific requirements of the China digital media environment.

With over 16 years of media planning & buying experience, she has managed media investment for advertisers including P&G, Uniliver, Toyota, Samsung, Kraft and Hyundai Motors.

She was previously General Manager of GroupM Interaction China and HyLink Advertising. Esther has a BS in Communications from Boston University.

By: admin


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