1.Group Head 创意组长 (Copy base)

Location: Shanghai

Primary Function / Position Summary:
Help create communications that will deliver client’s message in the most persuasive manner possible.

Major Responsibilities / Principal Accountabilities:
• Must be a skilled writer who is able to perform in a broad spectrum of advertising disciplines (digital, print, TV, etc.).
• Must be able to conceptualize creative concept for all digital touch point and integrate it with better communication.
• Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
• Create concept for Web-based products, optimizing the use of screen design and user interface;
• Work as a team with Art partner.
• Contribute to the new business activities of the agency.
• Recommend measures to improve work process methods and quality of product.
• May include other duties as assigned.
• Has great knowledge of the latest digital trends.
• Coordinate team and direct how final art is visually implemented;

Qualifications / Specific Skill Requirements:
• Bachelor’s degree preferred.
• Must have strong writing abilities–articulate and persuasive across advertising disciplines.
• Ability to work under pressure and meet deadlines.
• Strong presentation and negotiation skills.
• Have physical and mental requirements to meet the above listed job responsibilities.
• 3 years Agency experience, with a comprehensive understanding of Direct Marketing; 2 years team management experience;
• Proven track record of managing multiple Creative assignments;
• Knowledge of Mac, Quark, Adobe, Illustrator, Photoshop, Flash and Dreamweaver, Front Page Director, JavaScript, Flash.

If you’re interested in this position, please send your resume and works to grace.qian@yr.com. Thanks.

By: admin


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