MBEXCLUSIVE: Sources told MadisonBoom that, local sports label Li-Ning(李宁) had called for creative review after Ogilvy & Mather (Soho Square) Beijing office resigned the account this spring.

Four 4A creative agencies which included JWT Beijing, Publicis G4 Beijing, Y&R Beijing and BBH Shanghai, have a presentation meeting with the client yesterday at Beijing.

Li-Ning had chosen O&M(Soho Square) as its creative agency in 2012, with 3 years contract, but the latter decided to resign from the partnership in advance.

Till now, we don’t know whether OMD (Li-Ning’s media incumbent) will be affected by the review or not.

By: Lisa Shen


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