We are seeking for these roles in Shanghai…
• Senior Account Manager 客户经理
• Senior Interactive Project Manager资深互动项目经理
• Senior Digital Planning Manager 资深数字策划经理
• Social Writer社交文案
• Senior Art Director资深(互动)美术指导
• User Experience Design Manager 用户体验经理
• Associate Creative Director创意副总监(Copy base)

Please send your profiles to ame.chen@sapientnitro.com


Senior Account Manager
资深客户经理

Key Responsibility Areas
– Support on the campaign idea, scope project, develop schedule; oversee implementation
– Analyze client and competitor creative campaigns utilizing marketing analytics tools; provide client with insights and analyis and report to drive actionable measures
– Generate project briefs to illustrate or begin the essential elements of a project including objectives, strategies, target audience, background, and executional considerations
– Facilitate in the development of case studies on clients’ business
– Manage internal tools such as Virtual Ticket and Job Manager
– Generate estimates/quotes (SOW) for all jobs; issues purchase orders; process retainer and non-retainer billable items; ensure bought-in costs come in on time and to budget
– Oversee various interdepartmental communication for various projects
– Assist in carrying out operational tasks like raising PO and co-ordinating tasks with Vendors
– Escalate any problems that arise which require the attention of the Account Director or Group Account Director.
– Develop and cultivate peer level client relationships and fulfil most client requests
– Communicate and disseminate client requests to team; manage clientexpectations;
– manage internal communications and external communication with vendors, media partners
– Manage project budgets for multi-faceted/tiered campaigns; meets account revenue and profitability targets
– Understand the proposed strategy to suggest tactical changes as per the changing business environment or client requirements

Required Skills
– At least 4+ years of experience inaccount service in digital advertisement company
– Bachelor’s degree required;MBA or Master’s degree in marketing, communications, or other relevant graduate degree is an advantage
– Collaborative working with team members
– Passionate, creative, innovative
– Proficiency in Chinese & English
– Excellent presentation skills


Senior Interactive Project Manager
资深互动项目经理

Key Responsibilities
– Understand the brief and drive the interactive team to create the most compelling digital solution
– Take ownership of creative concepts and manage to completion to a high quality standard
– Coordinate creative teams, engage and manage third party vendors
– Work with the pursuit team to complete RFP’s, project scoping, sizing and pricing estimates
– Drive project delivery through effective use of internal and client status meetings
– Partner with other project leaders to lead teams of 25+ people to ensure maximum performance
– Assure that projects run to schedule and within budget
– Maintain awareness of the current industry environment that shapes opportunities for client solutions (i.e. news events, trends, mergers, etc.).
– Clarify and communicate project objectives and success criteria.
– Develop relationships with, and ensure the appropriate participation of, key client stakeholders and client executives; provide day-to-day project contact for the client
– Manage and control project scope and the change control process
– Manage the project financials including project budget in partnership with client services

Experience Guidelines:
– Bachelor’s degree required. Master’s degree preferred
– Strong project management experience including team leadership and management of large, complex and cross functional interactive agency projects
– Significant client management experience with primary accountability for peer-level client relationships at the executive level
– Solid understanding of project management methodologies and tools
– Demonstrated ability to manage project, departmental and enterprise risks related to projects, systems and business analysis
– Understanding of the latest technologies (3D motion, flash, video) with a passion for the digital world and advertising
– Strong knowledge of software development life cycles, web technologies, web development, and the delivery of solutions with creative and engineering components
– Strong interpersonal, analytical, problem solving, negotiating, and decision making skills
– Strong facilitation as well as excellent verbal and written communication skills
– Proven mentoring, supervisory, and team-building skills
– Open to frequent overnight travel and work at client site


Senior Digital Planning Manager
资深数字策划经理

Key Responsibility Areas
– Develop consumer knowledge – trend, insight and category, brand and channel.
– Analyze the role and impact of various channels on client’s business and marketing strategies.
– Synthesize and analyze, write & present key findings to develop insights and recommendations to drive marketing strategy
– Create deliverable templates and assessment evaluation criteria to guide assessment process
– Aid creativity through insight and inspiration in the development of outstanding ideas.
– Client Immersion: intimately understand (through secondary and primary research plus interaction and workshops) our clients’ businesses.
– Question and challenge client and agency assumptions to ensure that we are providing the best strategic direction.
– Solve business problems for our clients – developing a deep understanding of the challenge or opportunity and devising the best solution to it (communication to consumer, trade or staff; marketing process or innovation).
– Collaborate with clients + internal partners to generate ideas and strategies that utilize innovative and emerging media/technologies and new behaviours.
– Be instrumental in creating measurable value and ROI for the client; ensure a high-level of client satisfaction
– Estimating, Measuring & performance of individual work against project &utilisation targets.
– Support client presentations and business development efforts with strategic thinking, research and analysis.
– Management of consumer studies and category studies for new business initiatives.
– Provides support, guidance to senior members of the team and to other departments to help them understand the role of strategy and planning.
– Enhance the Sapient brand by participating in internal thought leadership initiatives
– Provide on-going updates to account teams of industry trends, issues, and best practices for relevant categories

Required Skills
– Bachelor’s degree required;
– MBA or Master’s degree in marketing, communications, or other relevant graduate degree is an advantage
– At least 5 years of experience in related working exp. in digital advertisement company
– Proficiency in Chinese & English
– Excellent presentation skills
– Team player
– LOCAL OR EXPAT BOTH FINE


Social Writer
社交文案

Key Responsibility:
– Daily social media community management, content delivery management, as well as influencer outreach management;
– Social media communication idea contribution, documentation, and execution;
– Actively join in the client related social media information collection and desk research;
– Research brand, competitor, pop culture, and other relevant sources to help determine and develop voice appropriate for the brand and the audience of the medium with minimal oversight.
– Make branding recommendations when needed. Sells ideas to client and team
– Recommend ideas around brand vision.
– Ensure strategic execution while collaborating closely with Art Director
– Write effective and compelling short or long-form copy for all communication channels.
– Develop compelling content ideas and copy requirements

Requirements:
– Around 1year’ experience in digital marketing or Social Media field
– Familiar with social media andiWOM onWeibo, Wechat, BBS, etc.
– Good understanding of social media strategy.
– Ability to effectively communicate with partners;
– Diligent, passionate and creative
– Fluent in English and Chinese.
– Strong ability in PPT and Excel.


Senior Art Director
资深(互动)美术指导

Key Responsibility
– Contribute to the brand’s visual language (color palette, logo, font, etc) across a range of media (print, TV, online marketing, Web site, packaging, mobile, motion graphics, etc.).
– Compare the brand’s expression across different channels and identify -consistencies/inconsistencies, and gaps, etc.
– Follow through on recommendations.
– Conceptualise and develop multi-channel campaigns and ideas and present to team members and clients.
– Research, explore and make recommendations on visual identity, including logo, word mark, typography, colour and photography.
– Contribute to the development of all components for the style guide: colour palette, typography, tone and voice and logo/word mark.
– Make overall branding recommendations when needed.

Requirements:
– Bachelor degree is must.
– At least 5 years creative experience in advertising
– Willing to communicate thinking with others team member
– Creative, challenging, passionate and team player.
– Fluent in English and Chinese.


User Experience Manager
用户体验经理

Key Responsibility Areas
Major Activities
– Lead the assessment of an existing site/property for usefulness, usability, visual design, content, and branding.
– Articulate objectives to guide the development of evaluation criteria.
– Identify strategic opportunities for competitive advantage based on findings.
– Lead participatory design/user testing sessions.
– Present findings to senior clients.
– Provide recommendations to cross-functional teams based on findings.
– Utilize low-fidelity, medium-fidelity, and high-fidelity prototypes across the different stages of the design process.
– Lead behavioral in-context research events.
– Analyze, synthesize, and organize research data into meaningful themes, categories, and visually compelling frameworks and behavioral models.
– Identify opportunities to create business value and improve the user experience, based on user research; organize opportunities into visually compelling matrices or maps.
– Lead participatory requirements gathering sessions and manage debrief process.
– Lead stakeholder interviews, including: conducting, preparing notes, and analyzing findings to understand key success factors for a project or pursuit.
– Facilitate user scenario planning sessions with both internal team and clients.
– Lead development of personas/segmentations based on research findings; integrate personas/segmentations with related deliverables such as opportunity maps.
– Lead development of user scenarios from personas and segmentations that can be clearly tied to business objectives and user needs; integrate scenarios with other related deliverables such as concept models, process flows, opportunity maps, and wireframes.

Required Skills
– Must be versed in user-cantered design methods and techniques
– Experience in new approaches (including responsive design) desirable
– Proficient to expert in: InDesign, Illustrator, Photoshop, Visio, Microsoft Office
– Experience of prototyping tools (Proto, Axureetc)
– Excellent analytical and process-oriented skills
– Excellent verbal and written skills
– Experience in working on multiple projects simultaneously
– Ability to work collaboratively on multi-disciplinary teams
– Fluent in Verbal & Written Mandarin
– Role is based out of Shanghai


Associate Creative Director – Copy
创意副总监

KEY RESPONSIBILITY AREAS
– Build and manage strong senior client relationships (manage expectations, communications, escalation, etc.) and ensure ongoing client satisfaction. Engage the client at every stage in the project life cycle.
– Drive strategic creative initiatives for clients towards specific measurable business goals
– Establish relationship framework for the relationship in collaboration with the client
– Ensure benefits realization for the client based on understanding of the Clients culture, business drivers, capabilities, team structure and take decisions to ensure success for the client
– Work in collaboration with the Art Director to create accurate design plans to address the time and tasks required to complete all Creative work across an entire small-to-large size project, including multiple designers from multiple Sub Domains, and multiple tracks of work.
– Lead or co-lead all Creative work (multiple sub domains) in the development of a quality solution for a small-to-large size project.
– Track progress according to the plan created for the project (conducts Copy Reviews and Creative Status meetings as needed), and report status to the broader engagement leadership.
– Collaborate with the PM to make changes to design plans, staffing levels, or deliverables as required throughout the course of the project.
– Determine and documents tone and voice for project/engagement (e.g. web site, campaign) and sells ideas to clients.
– Responsible for output of effective and compelling short & long-form copy for web sites, microsites, landing sites or offline communications from team.
– Ensure copywriters and design teams are aligned and accountable towards objectives, strategy, and brand values.
– Lead and inspire teams to research, create and clearly verbalize high level concepts for digital experiences based objectives and brand considerations.
– Craft a compelling story around the concept which invokes the intended emotion within the intended audience
– Accountable for delivery by team of fresh concepts and smart marketing messaging for the project.
– Communicate with team leads to discuss concept’s copy, interface, graphic design and navigational structure of project with functional aspects in order to carry out the creative vision.
– Storyboard/structure presentation in accordance to presentation objectives.
– Create succinct strategy and creative presentations which invokes the intended reaction from the audience.
– Offer creative solutions beyond the expectations of the client with regard to ideation, additional media options, and other opportunities.
– Work closely with account, media, research and strategic planning teams to formulate appropriate overall creative strategy for a project or client.

Required Skills
– Bachelor’s Degree is must.
– Must have prior experience of having worked as a lead (Associate Creative Director) for at least 3 years
– Expertise in Copywriting and deep understanding of multi-disciplines of design, online marketing, website, packaging
– Identifying and forecasting emerging trends in the industry
– Ability to work with multiple stakeholders while maintaining strong professional relationships
– Ability to provide inputs into strategic plans and convert to implementation
– Good at establishing & managing client relationships
– People Management skills
– Ability to lead and enact change within the agency
– Ability to handle large-scale projects and work with multiple stakeholders
– Good oral and written communication and presentation skills
– Proficiency in Chinese & English

By: admin


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