Planning Manager 媒介策划经理

Role Purpose:
1. Manage clients’ strategy and its implementation 管理客户的战略及其执行情况
2. Manage internal and external operations process well 管理好内部和外部业务过程
3. Basic communication with customers 与客户的基本沟通

Key Account abilities:
1. Manage day-to-day business/requests of designated clients
管理指定客户的日常业务
2. Manage planning process from media brief, implementation brief to approval processes
管理媒体下单后策划总过程,执行下单后批复的程序
3. Understand fully client’s business and category issues,ability to read simple tracking and brand health numbers , recommend appropriate media strategies, proposal / plan and ensure they are properly executed (budget allocation by channel, media weights, phasing etc.)
充分了解客户的业务与发布内容,能够理解基本的跟踪数据与标准数据,建议采取适当的媒体战略建议,确保能够适当地执行(频道预算分配媒体分配与定位等)
4. Ensure competitive reviews are properly executed and that are strategically relevant for the client (Demonstrated key learning / insights)
确保评估是在客户战略范围内的有竞争力的执行(有洞察力的见解)
5. Stay abreast of available relevant research (in-house, client, other) or media industry trend in order to develop more effective media strategies and enhance team’s overall expertise
紧跟现有的相关研究数字(内部、客户及其他)或传媒业的趋势,以便制作更有效的媒体战略,提高团队的专业水平
6. Positively challenge thinking from clients, media vendors and other disciplines (ability to defend own rationale)
对来自客户,媒体供应商或其他渠道的挑战保持积极的态度(保护自己态度的能力)
7. Innovate projects/analyses that would be of benefit to client
有利于客户的项目创新与分析
8. Initiatives and pro-activeness to drive additional ideas for clients
主动为客户提供更多的倡议与支持
9.co-ordinating process between internal teams ie Tactical Planning, Negotiation team & Outdoor team

Job Controls:
Personal Specification:
1. University graduate with minimum of 5 years across a broad range of clients, relevant exp in customer category preferred 大学本科,4年以上服务不同客户的经验优先
2. Good command of English and Chinese 优良的英语与中文水平
3. Good knowledge of CSM, ACN and relevant research tools 熟悉掌握CSM, ACN 和相关搜索工具
4. Strong relationship management (Client, Media vendor) 较强的管理能力(客户与媒体供应商)


媒介策划助理实习生

职责说明:
1、 在相关系统内跑竞品的数据,并将数据填入指定格式的PPT内。
2、 样刊及户外物料的确认,及时寄送给客户。
3、 报纸杂志等资料的整理。
4、 日常文件处理;
5、 其他由主管安排的工作。

任职要求:
1.2015年毕业生,广告传播、新闻、市场营销、商务、计算机相关专业,有意于毕业后在广告媒介行业发展
2. 性格开朗,思维活跃,逻辑能力强(数学成绩优秀者更佳)
3. 注重细节,有耐心和责任心,能承受一定的压力
4. 有良好的客户服务意识和团队合作精神
5. 熟练掌握OFFICE软件,尤其是EXCEL及POWERPOINT
6. 英语运用能力优秀者佳
7.平时一周能工作3天以上,暑假全职。

If you are interested please send your CV to havashr@havasmedia.com

By: admin


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