If you are interested in the opportunity at Wunderman Shanghai, please send your resume to hr.shanghai@wunderman.com and let us know it’s from Madison Boom.For positionsat Creative department, please provide your portfolio web link.


Account Service Department


Account Director – Digital

KEY RESPONSIBILITIES:
• Manage all aspects of the client relationship, including regular meetings, projects and take responsibility for management of campaigns
• Act as a liaison with internal and external departments, and develop accurate and realistic creative, print, production and other briefs as necessary
• Produce comprehensive and accurate reports and project outlines (e.g.: WIP’s, project plans, timelines etc)
• Understand the creative, print and website production processes. Accurately assess all work of internal and external departments, and provide corrective guidance where necessary
• Keep his/her immediate line manager informed of all activity that is relevant to their business
• To manage his/her time effectively to ensure a timely completion of projects
• Accurately estimate and bill all work
• Track, monitor and report on a running basis the status of all jobs as defined by the client and his/her manager
• Ensure an understanding of the client’s business and marketing objectives, specifically the programs on which he/she is working.
• To have a good working relationship with the clients personnel

REQUIRED SKILLS:
• 7+ years experience in managing major interactive projects in a previous agency or interactive department function
• Thorough understanding of agency functions
• Strong communication skills, excellent organizational, time and self management skills
• Detail oriented, with excellent follow through skills
• Strong sense of initiative and ability to work under pressure
• Sound qualitative & quantitative analytical skills and ability to provide professional program / campaign reporting
• Confidence and proficiency in presentation
• Knowledge of all agency functional areas; including research, creative, production, media, interactive, database and technology services
• Excellent oral and written communication skills.
• Efficiently managing and developing strong relationships with external vendors
• Must be fluent in speaking, reading and writing English and Mandarin


Account Manager – CRM

KEY RESPONSIBILITIES:
• Development and presentation of program ideas and strategies to client and stakeholders
• Be responsible for the day-to-day management of the account ensuring the campaigns are on brief, on time, on budget and delivered to a high level of quality
• Take ownership of campaigns to ensure deliverables are met from start to finish
• Briefing, debriefing and presenting creative – being able to confidently assess creative
• Evaluate creative, studio and production output – manage both client and internal expectations
• Maintain thorough up-to-date knowledge of client’s business and develop strong client relationships.
• Proactively seek out business-building and innovative solutions for Clients
• Ensure brand consistency across client initiatives
• Become an expert on the clients brand and products, as well as the industry, market trends and competitors
• Ensure financial management and control, including client budget, expense reporting, campaign profits/losses and monthly agency forecasting, tracking and billing.
• Support other Wunderman account teams on other client business as and when required.

REQUIRED SKILLS & ATTRIBUTES:
• 4+ years relevant working experience in 4A agency, with CRM and interactive experience
• Solid grasp of direct marketing foundations and implementation skills.
• Previous experience in developing and running e-community and digital dialogue programs an advantage.
• Be data savvy – sound qualitative & quantitative analytical skills
• Excellent project execution and client management skill
• Good presentation, verbal and writing skills – both Chinese and English
• Microsoft Office competent
• Team player, respect for process
• Show initiative!
• Bachelor Degree in Marketing or Communication


Account Manager – Digital

KEY RESPONSIBILITIES:
• Provide general day to day support to Management and Account Management teams.
• Act as a liaison with internal and external departments, and develop accurate and realistic creative, print, production and other briefs as necessary
• Produce comprehensive and accurate reports and project outlines (e.g.: WIP’s, project plans, timelines etc)
• Understand the creative, print and production processes. Accurately assess all work of internal and external departments, and provide corrective guidance where necessary
• Keep his/her immediate line manager informed of all activity that is relevant to their business
• To manage his/her time effectively to ensure a timely completion of projects
• Accurately estimate and bill all work
• Track, monitor and report on a running basis the status of all jobs as defined by the client and his/her manager
• Ensure an understanding of the client’s business and marketing objectives, specifically the programmes on which he/she is working.
• To have a good working relationship with the clients personnel

REQUIRED SKILLS:
• Grasp of interactive marketing and digital media practice, better to be interested in CRM and direct marketing as well.
• Thorough understanding of agency functions
• Strong communication skills
• Excellent organizational, time and self management skills
• Detail oriented, with excellent follow through skills
• Strong sense of initiative and ability to work under pressure
• Sound qualitative & quantitative analytical skills
• Knowledge of all agency functional areas; including research, creative, production, media, interactive, database and technology services
• Excellent oral and written communication skills.
• Must be fluent in speaking, reading and writing English and Mandarin


Social Media Manager

KEY RESPONSIBILITIES:
• Help plan and implement the social media strategy with servicing, planning, creative and technology teams to ensure its effectiveness.
• Drive initiatives to encourage adoption of relevant social media techniques into the client’s corporate culture, products and services.
• Work with the social media product teams to ensure social media tools i.e. social media apps or sharing features) are kept up to date.
• Manage social media campaigns via day-to-day activities such as online content creation i.e. seeding campaign content on relevant sites, weibo updates, video content, online influencer outreach, posting on blogs etc.
• Manage presence in social networking sites such as Renren, Weibo, tudou and Youku while being exposed to campaigns using Facebook, Twitter etc.
• Become a brand and campaign advocate by engaging in dialogues and answering questions where appropriate.
• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results
• Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies.
• Monitor trends in social media tools, trends and applications

REQUIRED SKILLS:
• Strong project management or organisational skills.
• In-depth understanding of social media platforms i.e. weibo, blogs, bbs, video platforms and how they can be deployed in different scenarios.
• Ability to effectively communicate information and ideas in written and verbal format, and build relationships.
• Team player, with the confidence to take the lead and guide other departments when necessary.
• Good technical understanding and can pick up new tools quickly.


AE Intern

KEY RESPONSIBILITIES:
• Bachelor degree with major in Marketing, Journalism, or English is preferred,
• Responsibility, Patience, Can work 4 days or more a week at least.
• 在校大二、大三学生。市场营销,新闻学或英文专业优先,有责任心,耐心,每周工作至少4天以上


Data & Insights Department


Data & Insights Manager

KEY RESPONSIBILITIES:
• Work with account team in development of data driven communications programmes
• Understand clients’ business issues and drive strategy across all channels and touchpoints
• Build relationships with management and staff (internal & external) in business areas associated with data planning& CRM performance work
• Manage client expectations and promote planning/analysis & research functions to clients
• Manage and resolve the key data strategy issues involving quality, consistency and growth across customer and prospecting databases
• Develop the skills and knowledge within other members of the KNABS department
• Interrogate syndicated research material to provide answers to briefs issued by senior planners or the account team
• Ensure associated operational areas perform within agreed service level agreement & deliveries meets timely and quality requirements

REQUIRED SKILLS:
• Graduate, preferably with a Marketing, Intelligence or Business Degree, oversea study or work experience is a plus
• Proven track record of delivering insight driven strategy. Strategic consulting skills. Campaign management.
• Experienced at both qualitative and quantitative research programs within a commercial environment.
• 5+ years planning and research experience in a marketing or consulting environment
• Automotive experience is an high advantage but not a necessity
• 1+ years team management experience


Data Analyst

KEY RESPONSIBILITIES:
• Provide final version of report including insight and recommendation based on the reports prepared by DA/DE
• Support client’s data requirements for all data-driven marketing activity.
• Champion data quality within client’s customer database.
• Contribute to delivering the highest quality of Data Services to Wunderman’s clients.
• Analysis
• Pre-campaign evaluation: Cost evaluation, ROI, response rate,
• Post-campaign assessment: response, ROI, gap analysis, insight finding
• Reporting
• Regular reporting: report template developing, regular report generation
• Report quality assurance: consistency, accuracy, insight and recommendation
• Database
• Database: Assessment of database issues (quality and functionality) and propose solutions.
• Request: execute Data Requests from the account team
• Documentation: Ensure documentation is created and maintained in an accurate and timely manner
• UAT: User Acceptance Testing of system, website, online media exposure and email campaign
• Management:
• Manage Data Executive to
• Deliver report, regular or ad-hoc, timely and accurately.
• Maintain current database including prospect and owners in a consistent way
• Manage Siebel Analyst to maintain Siebel on Demand

REQUIRED SKILLS:

• Query writing skills with 1. SQL or Access 2. Excel
• Good knowledge of database architectures and data schema
• Good knowledge of Excel and Access
• Understanding of CRM and database marketing
• Experience in documentation of business rules (preferred)
• Ability to foresee problems and uncover the fundamental issues relating to data management
• Strong time management and prioritisation skills
• Good verbal and written communication
• Excellent attention to detail
• Previous experience of SPSS or other statistical applications preferred
• 3+ years in a data analysis role
• BA/Master in Statistics, Economy, Operational Research, Business, Marketing or Social Science
• Advanced knowledge of Statistics
• Can analyze data, provide reporting independently
• Can work under pressure
• With exp in research firm a plus
• Can-do attitude

By: Chloe


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