有意向者请将简历发送至: grace.qian@yr.com



Planning Manager

Location: Shanghai

Key Responsibilities
– Integration: The Planning Manager will work with various members of the Y&R / Red Fuse disciplines across creative, digital, strategy, shopper & media to deliver best in class IMC work.
– Manage time effectively. Ensure prioritization of time and projects.
– Reading, interpreting and making recommendations on the back of research reports
– Working with the regional team to develop brand strategies that are on brief and can be measured effectively
– Attending client research groups and debriefs and contributing to discussions with a clear, informed point of view
– Writing and presenting strategic planning documents for clients and creative briefs that inspire creativity amongst the creative team
– Expert understanding of industry tools and best practice to develop insights and answer client briefs.
– Solid understanding of and confidence in working with ideas.

Potential future projects
– Optic White concept and creative development
– 360 brand / portfolio strategy development
– 360 Pro Gum concept and creative development
– China Colgate portfolio strategy
– China brand health study workshop and implications
– Ad hoc consumer research groups and debriefs
– Providing locally relevant research and insights

Qualifications / Specific Skill Requirements:

– College degree preferred.
– Interpretive and Strategic thinking skills, with experience in the creation of integrated marketing efforts
– 5-6 years account planning or related advertising experience
– Understanding of the effective use of media (direct, viral, print, internet, broadcast)
– Up to date experience with new and innovative research techniques
– Strong writing and presentation skills
– The ability to inspire creative teams
– Have physical and mental requirements to meet the above listed job responsibilities


Senior Account Executive

Location: Shanghai

Job Summary:

Responsible for the coordination of elements of advertising or direct marketing programs, manages production schedules and costs for direct marketing programs to ensure on-time and on-budget programs.

Major Responsibilities:
• Prepare accurate call reports and distribute to applicable client and internal team members.
• Effective execution of relationship marketing programs including written communication of program changes and updates to all team members.
• Consult with Creative, Account Management and other internal departments to communicate client objectives and to develop strategic solutions. Develop draft of creative and/or project brief. Submit to Supervisor for review/approval.
• Participate in creative development and reviews to ensure that concepts and execution are on strategy and meet objectives. Review and approve copy, layouts and proofs for assigned projects prior to presentation. Submit to Account Supervisor for approval.
• Job files and completion of various process-related forms.
• Set agendas for scheduling and running meetings.
• Prepare estimates, estimate revisions, work orders and other critical financial checkpoints to keep projects on time and on budget.
• Maintain schedules and ensuring timely completion of projects.
• Help provide recommendations to Manager for expanding the scope of the client relationship based on the opportunities observed.
• Shows enthusiasm for their client’s business.
• Regularly monitors and analyses competitive advertising and competitive product activity.
• Answers all client queries promptly.

Qualifications / Specific Skill Requirements:
• Bachelor’s Degree in Advertising or Marketing major.
• At least 2 years of Account Executive experience.
• Proven track record of exceptional service.
• Excellent written and verbal communication skills.
• Ability to handle multiple projects through effective organizational skills.
• Have physical and mental requirements to meet the above listed job responsibilities.

By: Chloe


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