Search Manager – Razorfish

Location: Shanghai
Report to: Director – Razorfish Shanghai

Key Responsibilities
You need to come up with the strategy to deliver an effective search campaign
• Develop and communicate overall SEM marketing strategy to clients
• Develop & manage online marketing campaigns for our clients
• Manage a small team of 2-3 ppl to deliver SEM projects from planning, implementation, and tracking and post-campaign report.
• Research keywords & create compelling ad copy
• Analyze Reports on ad campaign performance and ROI effectiveness
• Make recommendations for improvements to campaign
• Manage Marketing/Ad Budgets – determine allocations for each Engine/Campaign
• Communicate directly with vendors

Main Competencies:
• With at least 3+ years’ SEM experience in similar or related positions.
• Good communications and presentation skills;
• With experience on leading a small team;
• With passion on SEM, and keen to pursue better result.
• Strong numerical sense, and ability to derive insights and learning from data and results;
• Thorough, detail-oriented and highly organized; and
• Ability to multi-task and able to work under pressure.

Please send you resume to vivi.zheng@razorfish.com, and please specify from Madisonboom.

By: Andrea Hou


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